About

GameAddik is a gaming marketing company offering data-driven solutions in performance, influencer, and analytics marketing. My work focused on reinforcing brand coherence while supporting communication needs across multiple business units.

Approach & Process

I worked within established brand guidelines created by the design team, ensuring visual consistency while thoughtfully adapting assets to different use cases. A key challenge was balancing distinctiveness and unity: each branch uses its own color identity, all tied together through GameAddik’s signature blue–green–magenta gradient.

From a UX perspective, my focus was on clarity, hierarchy, and recognition, making sure each deliverable communicated its purpose instantly while remaining unmistakably GameAddik. Whether designing for print or digital formats, I considered how users would encounter these assets in real contexts, such as social feeds, office spaces, or professional settings.

For video content, there was no predefined guideline. This gave me the opportunity to establish a motion style that felt both fresh and aligned with the brand’s professional tone.

Outcome & Learnings

The final deliverables included branded apparel, social media banners, business cards for the PWN Games division, office posters, and a video montage presenting GameAddik’s services, achievements, and partners.

This experience strengthened my ability to design within existing systems, adapt branding across mediums, and think beyond aesthetics toward how users perceive, recognize, and interact with a brand over time. It also reinforced the importance of flexibility and collaboration in real-world design environments.