Medium
- Figma
- Illustrator
- Photoshop
Type
- Graphic Design
- Logo Design
- Branding
Date
- 2023
Link
Serenody is a streaming app that offers personalized soundscapes for relaxation, focus, and sleep.
About
This was a school project focused on creating the visual identity and branding for a new company. My goal was to develop a brand that evokes the tranquility and beauty of nature’s sounds.
Process
The name Serenody is a blend of the words serenity and melody, reflecting the core values of the brand. For the logo, I chose a dolphin, an animal that symbolizes peace and serenity. A calming blue color palette was used to enhance the tranquil feel and tie into the aquatic theme.
Result
This project taught me the importance of building a cohesive brand identity and extending it across various products to ensure recognition and consistency.
